- Where do my pin on the map go?
- How come one of my Google listings on the first page is gone?
- How come there’s only 3 listings on google maps now?
- Why did Google change the first page results?
As of today Google has updated their maps algorithm to what is now known in our industry as a “Local Stack” but is better known by many business owners as Google Places, Google my business listing, Google Pins, Local Map, or just Google local results. Whatever you call it, it has changed and is now displaying very different local search results. As “experts and specialists in the SEO community” we watch these trends closely and study the impact changes make to the amount of traffic clients get from first page listings and as business owners many of you also watch the results in analytics or in most cases simply feel the results in loss or gain in organic search traffic.
One big and important change— a competitive industry that triggers and D-G (the pins next to the business) will no longer have a listing on the front page. That is of course… unless they are in the organic results.
What is Google’s Local Pak? -
As pictured above Google’s new “Local Pack” does make some changes to the previous iteration that you should be aware of. First let’s breakdown the components of the new Local Pack and then we can cover some of the key changes to your listings.
First, here is what is showing:
- Name of Business
- Closing Time
Another reason for the lack of a Google+ link is likely because if you click on a business’s tab, not “Website” prompt or “Directions” prompt, you will find the “Local Finder” page. This page shows a Knowledge Graph of the business, with the information likely being influenced from your Google+ page. As also previously mentioned in my blog posts, now is the time to shore up your Google my Business and Google Plus pages as well as getting aggressive on online reviews.
- Run search quires on keywords you know had first page placement and see how you were affected
- Check Google Anlytics, Search Console (Webmaster Tools) to gauge possible search traffic implications
- Shore up your Google+, and Google my Business pages
- Start a steady effort to get review on your Google for your Google listing
- www.gybo.com – This site is part of Google’s “Put Our City’s on the map” program and has a Google my Business analysis and suggestion’s tool. For Colorado Springs businesses simply go to: https://www.gybo.com/co/colorado-springs/business